{"id":7679,"date":"2021-05-06T06:50:29","date_gmt":"2021-05-06T11:50:29","guid":{"rendered":"http:\/\/losperiodistas.com.mx\/portal\/?p=7679"},"modified":"2021-05-06T06:50:31","modified_gmt":"2021-05-06T11:50:31","slug":"amlo-jura-defender-el-tequila-de-marcas-extranjeras-y-heineken-quiere-dar-la-pelea-el-financiero","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/amlo-jura-defender-el-tequila-de-marcas-extranjeras-y-heineken-quiere-dar-la-pelea-el-financiero\/","title":{"rendered":"AMLO jura defender el tequila de marcas extranjeras&#8230; y Heineken quiere dar la pelea | El Financiero"},"content":{"rendered":"\n<p style=\"font-size:18px\"><em>El mandatario mexicano dijo que la Secretar\u00eda de Econom\u00eda tiene abierto un expediente sobre la controversia en torno a Desperado, una cerveza con sabor a tequila de Heineken.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"751\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2021\/05\/Captura-de-Pantalla-2021-05-06-a-las-6.47.33-1024x751.jpg\" alt=\"\" class=\"wp-image-7680\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2021\/05\/Captura-de-Pantalla-2021-05-06-a-las-6.47.33-1024x751.jpg 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2021\/05\/Captura-de-Pantalla-2021-05-06-a-las-6.47.33-300x220.jpg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2021\/05\/Captura-de-Pantalla-2021-05-06-a-las-6.47.33-768x563.jpg 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2021\/05\/Captura-de-Pantalla-2021-05-06-a-las-6.47.33-1536x1127.jpg 1536w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2021\/05\/Captura-de-Pantalla-2021-05-06-a-las-6.47.33.jpg 1832w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size\">MAX DE HALDEVANG \/ BLOOMBERG \/ EL FINANCIERO<\/p>\n\n\n\n<p>El presidente de M\u00e9xico,<strong>&nbsp;Andr\u00e9s Manuel L\u00f3pez Obrador<\/strong>, prometi\u00f3&nbsp;<strong>defender la industria del tequila<\/strong>&nbsp;cuando se le pregunt\u00f3 el mi\u00e9rcoles sobre una prolongada controversia en torno a una cerveza con sabor a tequila del gigante holand\u00e9s&nbsp;<strong>Heineken<\/strong>.<\/p>\n\n\n\n<p>\u201cHay que proteger lo que es fruto del trabajo, del esfuerzo y de las tradiciones de nuestro pueblo\u201d, dijo L\u00f3pez Obrador en una conferencia de prensa diaria. \u201c<strong>Hay que defender el origen del tequila&nbsp;<\/strong>y del mezcal y de otros bienes que son&nbsp;<strong>aut\u00e9nticamente mexicanos<\/strong>\u201d.<\/p>\n\n\n\n<p>El&nbsp;<strong>Consejo Regulador del Tequila de M\u00e9xico&nbsp;<\/strong>ha insistido en que la&nbsp;<strong>bebida Desperados de Heineken<\/strong>, que se anuncia como \u201cla&nbsp;<strong>primera cerveza del mundo que tiene un toque de Tequila<\/strong>\u201d, en realidad no contiene tequila. El grupo de la industria dice que el producto de Heineken viola la protecci\u00f3n de la denominaci\u00f3n de origen que tiene el tequila junto con productos como el champ\u00e1n de Francia.<\/p>\n\n\n\n<p><strong>Heineken&nbsp;<\/strong>ha usado tequila mexicano genuino en sus sabores durante 25 a\u00f1os y cumple con los requisitos de etiquetado de la Uni\u00f3n Europea, indic\u00f3 la compa\u00f1\u00eda en respuesta a preguntas de Bloomberg News.<\/p>\n\n\n\n<p>Un tribunal de apelaciones de \u00c1msterdam est\u00e1 a cargo de un caso presentado por el Consejo Regulador del Tequila, se\u00f1al\u00f3 la compa\u00f1\u00eda, que declin\u00f3 hacer m\u00e1s comentarios antes de conocer una decisi\u00f3n.<\/p>\n\n\n\n<p>L\u00f3pez Obrador dijo que hab\u00eda escuchado que la Secretar\u00eda de Econom\u00eda, que supervisa los asuntos comerciales, tiene abierto un expediente sobre el caso, pero dijo que consultar\u00eda con su titular, Tatiana Clouthier.<\/p>\n\n\n\n<p>El sitio web de Desperados dice que \u201chace 20 a\u00f1os, nos atrevimos a mezclar cerveza con tequila y reescribimos las normas para crear la cerveza m\u00e1s refrescante y salvaje\u201d.<\/p>\n\n\n\n<p>Heineken no es la \u00fanica marca que est\u00e1 aprovechando la popularidad de las bebidas a base de agave. Revel Spirits, fundada por dos estadounidenses y con sede en Los \u00c1ngeles, comenz\u00f3 a elaborar una bebida de agave llamada \u00e1vila con ingredientes y t\u00e9cnicas similares a las utilizadas para producir tequila y mezcal.<\/p>\n\n\n\n<p>En los \u00faltimos a\u00f1os, y en medio del aumento sostenido de la popularidad, una serie de empresas internacionales ha ido agregando preogresivamentelicores a base de agave a su cartera.<\/p>\n\n\n\n<p>Heineken es propietaria de marcas de cerveza mexicanas como Sol, Tecate e Indio, que adquiri\u00f3 en 2010 en un acuerdo con Fomento Econ\u00f3mico Mexicano SAB.<\/p>\n\n\n\n<p>Fuente: https:\/\/www.elfinanciero.com.mx\/economia\/2021\/05\/05\/amlo-jura-defender-el-tequila-de-marcas-extranjeras-heineken-quiere-dar-la-pelea\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mandatario mexicano dijo que la Secretar\u00eda de Econom\u00eda tiene abierto un expediente sobre la controversia en torno a Desperado, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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