{"id":74903,"date":"2024-05-23T05:47:07","date_gmt":"2024-05-23T10:47:07","guid":{"rendered":"https:\/\/losperiodistas.com.mx\/portal\/?p=74903"},"modified":"2024-05-23T06:56:11","modified_gmt":"2024-05-23T11:56:11","slug":"opinion-buscar-o-preguntar-antoni-gutierrez-rubi","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/opinion-buscar-o-preguntar-antoni-gutierrez-rubi\/","title":{"rendered":"Opini\u00f3n | BUSCAR O PREGUNTAR | Antoni Guti\u00e9rrez-Rub\u00ed"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"978\" height=\"637\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2024\/05\/Captura001005-1.jpeg\" alt=\"\" class=\"wp-image-74930\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2024\/05\/Captura001005-1.jpeg 978w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2024\/05\/Captura001005-1-300x195.jpeg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2024\/05\/Captura001005-1-768x500.jpeg 768w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\" style=\"font-size:26px\"><strong><em>Por<\/em>: <a href=\"https:\/\/www.gutierrez-rubi.es\/author\/antoni-gutierrez-rubi\/\"><em>Antoni Guti\u00e9rrez-Rub\u00ed<\/em><\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Las grandes empresas de inteligencia artificial (IA) se est\u00e1n preparando para una batalla que definir\u00e1 el futuro del mundo: qui\u00e9n \u2014y c\u00f3mo\u2014 responder\u00e1 a nuestras preguntas. Hasta ahora, Google, y durante m\u00e1s de 25 a\u00f1os, ha logrado con su buscador que, ante cualquier duda, la gente introduzca palabras clave en su motor de b\u00fasqueda, esperando que este devuelva una lista de p\u00e1ginas web que el usuario debe revisar para encontrar la respuesta adecuada a su consulta. Una selecci\u00f3n\u00a0<a href=\"https:\/\/www.gutierrez-rubi.es\/2024\/03\/12\/elecciones-deepfakes-y-empresas-tecnologicas\/\">sujeta a m\u00faltiples variables<\/a>, bajo la apariencia de una meritocracia digital que jerarquizaba las b\u00fasquedas. Con la IA, asistimos \u2014y lo haremos cada vez m\u00e1s\u2014 a\u00a0<a href=\"https:\/\/www.gutierrez-rubi.es\/2023\/07\/25\/la-inteligencia-artificial-entra-a-las-campanas-electorales-como-impactara-en-latinoamerica\/\">un modo diferente de lograr respuestas<\/a>: preguntamos directamente y se nos proporcionan respuestas elaboradas, personalizadas y referenciadas. Para ahondar en la respuesta obtenida y afinar el resultado, podemos, si queremos, volver a repreguntar, en modo conversacional.<\/p>\n\n\n\n<p>\u00bfEs lo mismo buscar que preguntar? No, en absoluto. La distinci\u00f3n fundamental entre buscar y preguntar radica en la naturaleza de la interacci\u00f3n y el tipo de respuesta que se obtiene. Cuando un usuario hace una pregunta a una IA, como ChatGPT, esta procesa el lenguaje natural para entender la intenci\u00f3n detr\u00e1s de la pregunta y ofrece una respuesta espec\u00edfica y contextualizada. Esto contrasta con la b\u00fasqueda tradicional, donde el usuario debe formular correctamente su b\u00fasqueda, interpretar una lista de resultados y extraer la informaci\u00f3n relevante por s\u00ed mismo, lo que es un proceso m\u00e1s largo y menos \u00absencillo\u00bb o c\u00f3modo.<\/p>\n\n\n\n<p>El&nbsp;<a href=\"https:\/\/www.gutierrez-rubi.es\/2024\/01\/24\/la-inteligencia-artificial-y-sus-desafios-para-la-politica\/\">cambio es enorme<\/a>&nbsp;\u2014el conocimiento por b\u00fasquedas o por respuestas de la IA\u2014 y puede llevarse por delante la visibilidad de las fuentes, su pluralidad, la valoraci\u00f3n de los usuarios y la calidad del contenido. Solo&nbsp;<a href=\"https:\/\/www.gutierrez-rubi.es\/2018\/09\/06\/un-debate-necesario-sobre-los-usos-de-la-inteligencia-artificial\/\">una IA responsable<\/a>&nbsp;(y regulada) evitar\u00e1 que las respuestas artificiales homogenicen el pensamiento, lo colonicen y disuelvan su origen humano.<\/p>\n\n\n\n<p>Publicado en:\u00a0<a href=\"https:\/\/www.lavanguardia.com\/opinion\/20240521\/9658790\/buscar-preguntar.html\">La Vanguardia<\/a>\u00a0(21.05.2024)<br>Fotograf\u00eda: Sanket Mishra para\u00a0<a href=\"https:\/\/unsplash.com\/es\/fotos\/un-primer-plano-de-un-telefono-celular-con-un-mensaje-de-texto-p81GrhuTQho\">Unsplash<\/a><\/p>\n\n\n\n<p>Fuente: <a href=\"https:\/\/www.gutierrez-rubi.es\/2024\/05\/22\/buscar-o-preguntar\/\">https:\/\/www.gutierrez-rubi.es\/2024\/05\/22\/buscar-o-preguntar\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: Antoni Guti\u00e9rrez-Rub\u00ed Las grandes empresas de inteligencia artificial (IA) se est\u00e1n preparando para una batalla que definir\u00e1 el futuro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":74930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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