{"id":63098,"date":"2023-11-17T06:34:21","date_gmt":"2023-11-17T12:34:21","guid":{"rendered":"http:\/\/losperiodistas.com.mx\/portal\/?p=63098"},"modified":"2023-11-17T06:34:23","modified_gmt":"2023-11-17T12:34:23","slug":"el-buen-fin-el-gasto-promedio-que-haran-los-mexicanos-sera-de-7700-pesos-forbes","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/el-buen-fin-el-gasto-promedio-que-haran-los-mexicanos-sera-de-7700-pesos-forbes\/","title":{"rendered":"El Buen Fin: el gasto promedio que har\u00e1n los mexicanos ser\u00e1 de 7,700 pesos | Forbes"},"content":{"rendered":"\n

Las principales compras que har\u00e1n los mexicanos durante la campa\u00f1a de descuentos El Buen Fin 2023 ser\u00e1n ropa y calzado, seg\u00fan Planning Quant.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"
Foto: Andrea Gama Del Valle<\/em><\/figcaption><\/figure>\n\n\n\n

M\u00d3NICA VALLADOLID \/ FORBES<\/strong><\/p>\n\n\n\n

Durante la campa\u00f1a de descuentos El Buen Fin, cuya edici\u00f3n 2023 inicia este viernes 17 de noviembre, los mexicanos gastar\u00e1n en promedio unos 7,700 pesos, dice Planning Quant.<\/p>\n\n\n\n

De acuerdo con la compa\u00f1\u00eda dedicada a la investigaci\u00f3n de mercados, dicha suma es igual al promedio que las personas pensaban gastar en 2022.<\/p>\n\n\n\n

Respecto a los art\u00edculos que los mexicanos piensan comprar, sobresale la ropa como el objetivo principal, seg\u00fan 53% de los consultados.<\/p>\n\n\n\n

El 50% dijo que planea comprar calzado; el 38%, electrodom\u00e9sticos; 27% celulares y 19% muebles y juguetes.<\/p>\n\n\n\n

Los aparatos electr\u00f3nicos como pantallas son el objetivo de 16% de quienes piensan gastar en esta campa\u00f1a de descuentos.<\/p>\n\n\n\n

Recomendamos: Profeco abre micrositio para comparar precios durante El Buen Fin<\/a><\/em><\/strong><\/p>\n\n\n\n

Respecto a quienes no realizar\u00e1n alguna compra durante El Buen Fin, la principal raz\u00f3n es la falta de dinero, seg\u00fan dijeron 25 de cada 100 personas.<\/p>\n\n\n\n

La otra raz\u00f3n m\u00e1s destacada por la que las personas no har\u00e1n compras durante la campa\u00f1a de promociones es porque tienen otras prioridades o gastos, seg\u00fan dijeron 23 de cada 100 personas.<\/p>\n\n\n\n

As\u00ed se enteran de las ofertas de El Buen Fin<\/h2>\n\n\n\n

Los mexicanos se enteran de las ofertas de El Buen Fin por medio de redes sociales, mientras que a cinco de cada 10 les gusta recibir informaci\u00f3n sobre estos eventos a trav\u00e9s de los sitios web de las tiendas y por televisi\u00f3n, seg\u00fan una encuesta de la empresa investigadora de audiencias Nielsen.<\/p>\n\n\n\n

Nielsen tambi\u00e9n pregunt\u00f3 con qu\u00e9 frecuencia los mexicanos toman en cuenta la recomendaci\u00f3n de influencers para hacer sus compras, a lo que 35% respondi\u00f3 que nunca, 27% dijo que en ocasiones y solo 23% respondi\u00f3 que siempre.<\/p>\n\n\n\n

Adem\u00e1s de informarse, dicen los resultados de Nielsen, el consumidor planifica su gasto durante este tipo de temporalidades, ya que 53% investiga y compara precios antes de comprar; 29% sigue las promociones en redes sociales; 28% hace una lista de lo que busca adquirir y 23% analiza las evaluaciones de los productos, es decir, los llamados \u201creviews\u201d.<\/em><\/p>\n\n\n\n

Fuente: https:\/\/www.forbes.com.mx\/el-buen-fin-el-gasto-promedio-que-haran-los-mexicanos-sera-de-7700-pesos\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Las principales compras que har\u00e1n los mexicanos durante la campa\u00f1a de descuentos El Buen Fin 2023 ser\u00e1n ropa y calzado, […]<\/p>\n","protected":false},"author":1,"featured_media":63099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[20366,20367],"class_list":["post-63098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-buen-fin-2023","tag-derrama-economica"],"_links":{"self":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/63098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/comments?post=63098"}],"version-history":[{"count":1,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/63098\/revisions"}],"predecessor-version":[{"id":63100,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/63098\/revisions\/63100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/media\/63099"}],"wp:attachment":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/media?parent=63098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/categories?post=63098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/tags?post=63098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}