{"id":62508,"date":"2023-11-08T06:28:35","date_gmt":"2023-11-08T12:28:35","guid":{"rendered":"http:\/\/losperiodistas.com.mx\/portal\/?p=62508"},"modified":"2023-11-08T06:28:37","modified_gmt":"2023-11-08T12:28:37","slug":"meta-exigira-divulgacion-de-anuncios-politicos-modificados-y-creados-por-ia-reuters","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/meta-exigira-divulgacion-de-anuncios-politicos-modificados-y-creados-por-ia-reuters\/","title":{"rendered":"Meta exigir\u00e1 divulgaci\u00f3n de anuncios pol\u00edticos modificados y creados por IA | Reuters"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2023\/11\/Captura-de-Pantalla-2023-11-08-a-las-6.22.30-1024x631.jpg\" alt=\"\" class=\"wp-image-62509\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2023\/11\/Captura-de-Pantalla-2023-11-08-a-las-6.22.30-1024x631.jpg 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2023\/11\/Captura-de-Pantalla-2023-11-08-a-las-6.22.30-300x185.jpg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2023\/11\/Captura-de-Pantalla-2023-11-08-a-las-6.22.30-768x473.jpg 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2023\/11\/Captura-de-Pantalla-2023-11-08-a-las-6.22.30.jpg 1416w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Los logotipos de Meta y Facebook se ven en esta ilustraci\u00f3n tomada el 15 de febrero de 2022. REUTERS\/Dado Ruvic\/Ilustraci\u00f3n\/Foto de archivo\u00a0<\/figcaption><\/figure>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-medium-font-size\"><strong>REUTERS<\/strong><\/p>\n\n\n\n<p>8 nov (Reuters) &#8211; Meta Platforms&nbsp;<a href=\"https:\/\/www.reuters.com\/markets\/companies\/META.O\" target=\"_blank\" rel=\"noreferrer noopener\">(META.O)<\/a>&nbsp;dijo el mi\u00e9rcoles que, a partir de 2024, los anunciantes tendr\u00e1n que revelar cu\u00e1ndo se utiliza inteligencia artificial (IA) u otros m\u00e9todos digitales para alterar o crear anuncios pol\u00edticos, sociales o relacionados con elecciones en Facebook y Instagram.<\/p>\n\n\n\n<p>Meta, la segunda plataforma de anuncios digitales m\u00e1s grande del mundo, dijo en una publicaci\u00f3n de blog que requerir\u00eda que los anunciantes revelen si sus anuncios modificados o creados retratan a personas reales haciendo o diciendo algo que ellos no hicieron, o si producen digitalmente algo real. Persona que busca que no existe.<\/p>\n\n\n\n<p>La compa\u00f1\u00eda tambi\u00e9n pedir\u00eda a los anunciantes que revelen si estos anuncios muestran eventos que no tuvieron lugar, alteran im\u00e1genes de un evento real o incluso representan un evento real sin la imagen, video o grabaci\u00f3n de audio real del evento real.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reuters.com\/technology\/meta-bar-political-advertisers-using-generative-ai-ads-tools-2023-11-06\/\">Las actualizaciones de la pol\u00edtica, incluido el anuncio<\/a>&nbsp;anterior de Meta&nbsp;sobre prohibir a los anunciantes pol\u00edticos el uso de herramientas publicitarias generativas de IA, se producen un mes despu\u00e9s de que el propietario de Facebook dijera que estaba comenzando a ampliar el acceso de los anunciantes a herramientas publicitarias impulsadas por IA que pueden crear instant\u00e1neamente fondos y ajustes de imagen. y variaciones del texto del anuncio en respuesta a un mensaje de texto simple.Anuncio \u00b7 Despl\u00e1cese para continuar<\/p>\n\n\n\n<p>Google de Alphabet&nbsp;<a href=\"https:\/\/www.reuters.com\/markets\/companies\/GOOGL.O\" target=\"_blank\" rel=\"noreferrer noopener\">(GOOGL.O)<\/a>&nbsp;, la mayor empresa de publicidad digital, anunci\u00f3 la semana pasada el lanzamiento de herramientas similares de anuncios generativos de IA para personalizar im\u00e1genes y dijo que planeaba mantener la pol\u00edtica fuera de sus productos bloqueando una lista de \u00abpalabras clave pol\u00edticas\u00bb para que no se incluyan. utilizados como indicaciones.<\/p>\n\n\n\n<p>Los legisladores de EE. UU. han estado preocupados por el uso de la IA para crear contenido que represente falsamente a los candidatos en anuncios pol\u00edticos para influir en las elecciones federales, con una serie de nuevas herramientas de \u00abIA generativa\u00bb que hacen que sea barato y f\u00e1cil crear deepfakes convincentes.&nbsp;<a href=\"https:\/\/www.reuters.com\/world\/us\/senates-schumer-says-congress-may-need-prioritize-ai-election-safeguards-2023-09-14\/\">leer m\u00e1s<\/a>Anuncio \u00b7 Despl\u00e1cese para continuarReportar este anuncio<\/p>\n\n\n\n<p>Meta ya ha estado impidiendo que su asistente virtual Meta AI de cara al usuario cree im\u00e1genes fotorrealistas de figuras p\u00fablicas, y su principal ejecutivo de pol\u00edticas, Nick Clegg, dijo el mes pasado que el uso de IA generativa en la publicidad pol\u00edtica era \u00abclaramente un \u00e1rea donde Necesitamos actualizar nuestras reglas\u00bb.<\/p>\n\n\n\n<p>La nueva pol\u00edtica de la compa\u00f1\u00eda no requerir\u00e1 divulgaciones cuando el contenido digital sea \u00abinconsecuente o irrelevante para el reclamo, afirmaci\u00f3n o problema planteado en el anuncio\u00bb, incluido el ajuste del tama\u00f1o de la imagen, el recorte de una imagen, la correcci\u00f3n del color o la nitidez de la imagen, dijo.<\/p>\n\n\n\n<p>Informaci\u00f3n de Katie Paul, Devika Nair y Shubham Kalia;\u00a0Edici\u00f3n de Nivedita Bhattacharjee<\/p>\n\n\n\n<p>Fuente: <a href=\"https:\/\/www.reuters.com\/technology\/meta-require-disclosures-ai-created-altered-political-ads-2023-11-08\/\">https:\/\/www.reuters.com\/technology\/meta-require-disclosures-ai-created-altered-political-ads-2023-11-08\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>REUTERS 8 nov (Reuters) &#8211; Meta Platforms&nbsp;(META.O)&nbsp;dijo el mi\u00e9rcoles que, a partir de 2024, los anunciantes tendr\u00e1n que revelar cu\u00e1ndo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":62509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[20159,20160,5124,20161],"class_list":["post-62508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-anuncios-poliri","tag-anuncios-politicos-modificados-con-ia","tag-meta","tag-restricciones-anuncios-politicios-meta"],"_links":{"self":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/62508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/comments?post=62508"}],"version-history":[{"count":1,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/62508\/revisions"}],"predecessor-version":[{"id":62510,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/62508\/revisions\/62510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/media\/62509"}],"wp:attachment":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/media?parent=62508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/categories?post=62508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/tags?post=62508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}