{"id":59565,"date":"2023-09-22T21:44:41","date_gmt":"2023-09-23T02:44:41","guid":{"rendered":"http:\/\/losperiodistas.com.mx\/portal\/?p=59565"},"modified":"2023-09-22T21:44:43","modified_gmt":"2023-09-23T02:44:43","slug":"el-real-madrid-se-lanza-al-negocio-de-la-restauracion-con-un-primer-local-en-mexico-el-confidencial","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/el-real-madrid-se-lanza-al-negocio-de-la-restauracion-con-un-primer-local-en-mexico-el-confidencial\/","title":{"rendered":"El Real Madrid se lanza al negocio de la restauraci\u00f3n con un primer local en M\u00e9xico | El Confidencial"},"content":{"rendered":"\n<h2 class=\"has-pale-cyan-blue-background-color has-background has-medium-font-size wp-block-heading\">Se basar\u00e1 en el &#8216;fast casual&#8217;, un concepto que se utiliza para definir a los restaurantes que est\u00e1n a caballo entre la comida r\u00e1pida y la tradicional<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.ecestaticos.com\/BoP_jqC7vCuo0U3WWUKfa4KF09s=\/0x0:1920x1080\/1200x900\/filters:fill(white):format(jpg)\/f.elconfidencial.com%2Foriginal%2F514%2Fb9c%2Fb4e%2F514b9cb4e42038bdcae589cd71eab768.jpg\" alt=\"Foto: UNO by Real Madrid en Ciudad de M\u00e9xico (M\u00e9xico). (Real Madrid)\"\/><figcaption>UNO by Real Madrid en Ciudad de M\u00e9xico (M\u00e9xico). (Real Madrid)<\/figcaption><\/figure>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-medium-font-size\"><strong>JAVIER MELGUIZO \/ EL CONFIDENCIAL<\/strong><\/p>\n\n\n\n<p>El&nbsp;<a href=\"https:\/\/www.elconfidencial.com\/tags\/temas\/real-madrid-9259\/\">Real Madrid<\/a>&nbsp;explora nuevas l\u00edneas de negocio que den un impulso a sus ingresos. La \u00faltima iniciativa consiste&nbsp;<strong>en el lanzamiento de UNO By Real Madrid<\/strong>, una cadena de restauraci\u00f3n que abrir\u00e1 su primer establecimiento en Ciudad de M\u00e9xico (M\u00e9xico), seg\u00fan ha informado este viernes el club blanco en un comunicado.<\/p>\n\n\n\n<p>El modelo de restauraci\u00f3n se basar\u00e1 en el&nbsp;<em>fast casual<\/em>, un concepto que se utiliza para definir a<strong>&nbsp;los restaurantes que est\u00e1n a caballo entre la comida r\u00e1pida y la m\u00e1s tradicional<\/strong>. La carta contar\u00e1 con hamburguesas y batidos, como evidencia la fotograf\u00eda del establecimiento de Ciudad de M\u00e9xico. Tambi\u00e9n se podr\u00e1n ver los partidos del Real Madrid y adquirir productos oficiales del club.<\/p>\n\n\n\n<p>Para esta aventura, la entidad presidida por Florentino P\u00e9rez&nbsp;<strong>cuenta con el Grupo San Pablo como socio<\/strong>. Esta compa\u00f1\u00eda est\u00e1 presidida por F\u00e9lix Sancho, empresario burgal\u00e9s que tambi\u00e9n tiene inversiones en el mundo del baloncesto. En concreto, en&nbsp;<a href=\"https:\/\/www.elconfidencial.com\/deportes\/baloncesto\/2020-06-28\/liga-endesa-acb-san-pablo-burgos-barcelona_2658952\/\">el San Pablo Burgos<\/a>&nbsp;de la liga LEB Oro.<\/p>\n\n\n\n<p>\u00abUNO By Real Madrid nace para ser un referente internacional en este tipo de restauraci\u00f3n, donde el principal valor es la calidad del producto\u00bb, ha apuntado el Real Madrid. \u00abA trav\u00e9s de un concepto innovador, busca ser<strong>&nbsp;un lugar de referencia en el que los m\u00e1s de 600 millones de aficionados<\/strong>&nbsp;que el club tiene repartidos por todo el mundo podr\u00e1n disfrutar de una comida saludable y de calidad\u00bb, ha a\u00f1adido.<\/p>\n\n\n\n<p>Se trata de una nueva iniciativa que le permitir\u00e1\u00a0<strong>engordar su cuenta de resultados<\/strong>\u00a0para intentar competir econ\u00f3micamente con los conocidos como clubes-Estado, es decir, aquellos dirigidos por jeques, como el PSG o el Manchester City. Aunque durante el pasado mercado de verano tambi\u00e9n\u00a0<a href=\"https:\/\/www.elconfidencial.com\/deportes\/futbol\/2023-08-27\/saudi-pro-league-amenaza-futbol-estrellas_3723370\/\">apareci\u00f3 competencia desde la liga de Arabia Saud\u00ed<\/a>, que ha fichado a grandes estrellas del f\u00fatbol europeo a base de talonario.<\/p>\n\n\n\n<p>Fuente: <a href=\"https:\/\/www.elconfidencial.com\/empresas\/2023-09-22\/real-madrid-cadena-hamburgueserias-local-mexico_3740318\/\">https:\/\/www.elconfidencial.com\/empresas\/2023-09-22\/real-madrid-cadena-hamburgueserias-local-mexico_3740318\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se basar\u00e1 en el &#8216;fast casual&#8217;, un concepto que se utiliza para definir a los restaurantes que est\u00e1n a caballo 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