{"id":47772,"date":"2023-03-07T09:39:51","date_gmt":"2023-03-07T15:39:51","guid":{"rendered":"http:\/\/losperiodistas.com.mx\/portal\/?p=47772"},"modified":"2023-03-07T09:39:53","modified_gmt":"2023-03-07T15:39:53","slug":"toblerone-pierde-la-imagen-del-pico-cervino-de-su-logo-porque-deja-de-ser-suizo-euronews","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/toblerone-pierde-la-imagen-del-pico-cervino-de-su-logo-porque-deja-de-ser-suizo-euronews\/","title":{"rendered":"Toblerone pierde la imagen del pico Cervino de su logo porque deja de ser \u00absuizo\u00bb | Euronews"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"773\" height=\"435\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2023\/03\/773x435_cmsv2_8ddba926-85a9-5f67-bce4-6ebf78d2b3fb-6887646.jpeg\" alt=\"\" class=\"wp-image-47773\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2023\/03\/773x435_cmsv2_8ddba926-85a9-5f67-bce4-6ebf78d2b3fb-6887646.jpeg 773w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2023\/03\/773x435_cmsv2_8ddba926-85a9-5f67-bce4-6ebf78d2b3fb-6887646-300x169.jpeg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2023\/03\/773x435_cmsv2_8ddba926-85a9-5f67-bce4-6ebf78d2b3fb-6887646-768x432.jpeg 768w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><figcaption><em>El nuevo envase presentar\u00e1 un pico de monta\u00f1a gen\u00e9rico de aspecto moderno en lugar del Cervino.\u00a0<\/em>\u00a0\u00a0&#8211;\u00a0\u00a0Derechos de autor\u00a0 Alastair Grant\/AP<\/figcaption><\/figure>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-medium-font-size\"><strong>GIULIA CARBONARA \/ EURONEWS<\/strong><\/p>\n\n\n\n<p>Las barras de chocolate Toblerone dejar\u00e1n de llevar la ic\u00f3nica imagen del Cervino en sus envases, ya que, seg\u00fan la legislaci\u00f3n suiza, el chocolate ya no puede considerarse \u00abde Suiza\u00bb.<\/p>\n\n\n\n<p>Este cambio radical para la marca se produce tras la decisi\u00f3n de Mondelez, el gigante estadounidense de la confiter\u00eda y propietario de Toblerone, de trasladar la producci\u00f3n fuera de Suiza por primera vez en la historia de las tabletas de chocolate.<\/p>\n\n\n\n<p>Mondelez anunci\u00f3 el a\u00f1o pasado que iba a abrir un nuevo centro de producci\u00f3n de Toblerone en Eslovaquia, en respuesta a la creciente demanda mundial de sus productos.<\/p>\n\n\n\n<p>Pero el cambio tiene un precio importante para la marca: seg\u00fan la legislaci\u00f3n suiza, s\u00f3lo los productos l\u00e1cteos producidos exclusiva e \u00edntegramente en Suiza pueden utilizar s\u00edmbolos nacionales en su comercializaci\u00f3n. Esto significa que Toblerone, que se fund\u00f3 en la capital suiza, Berna, en 1908, y desde entonces ha sido orgullosamente helv\u00e9tica, perder\u00e1 de su envase el pico de la monta\u00f1a Cervino, uno de sus rasgos m\u00e1s reconocibles.<\/p>\n\n\n\n<p>En el pico de la monta\u00f1a se esconde tambi\u00e9n un oso her\u00e1ldico, s\u00edmbolo de Berna, que tambi\u00e9n desaparecer\u00e1.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/es.euronews.com\/2019\/03\/13\/una-bicicleta-para-hacer-chocolate\">Una bicicleta para hacer chocolate<\/a><\/li><li><a href=\"https:\/\/es.euronews.com\/2016\/02\/23\/mars-retira-millones-de-chocolatinas-de-55-paises\">Mars retira millones de chocolatinas de 55 pa\u00edses<\/a><\/li><\/ul>\n\n\n\n<p>Las tabletas de chocolate, elaboradas con almendras crujientes y dulces de miel, se identifican inmediatamente por su singular forma triangular, que recuerda a las monta\u00f1as alpinas, el tipo de letra y el logotipo utilizados en su envase, y las letras grabadas en el chocolate. Es probable que todo esto se pierda, ya que ahora el chocolate se producir\u00e1 en parte en Eslovaquia.<\/p>\n\n\n\n<p>Seg\u00fan Mondelez, la imagen del pico suizo de 4 478 metros ser\u00e1 sustituida por una cima gen\u00e9rica, mientras que en el envase se utilizar\u00e1 un nuevo tipo de letra y la caja dir\u00e1 \u00bb creado en Suiza\u00bb y no \u00abde Suiza\u00bb.<\/p>\n\n\n\n<p>El envase tambi\u00e9n llevar\u00e1 la firma del fundador de Toblerone, Theodor Tobler, en homenaje a los or\u00edgenes de las barritas de chocolate.<\/p>\n\n\n\n<p>Aunque es mucho lo que se pierde con el nuevo envase, Mondelez afirma que la empresa ganar\u00e1 en cifras con la decisi\u00f3n de trasladar la producci\u00f3n a Eslovaquia, ya que se espera que el nuevo centro de producci\u00f3n en Europa del Este \u00abfabrique millones de barritas adicionales\u00bb.<\/p>\n\n\n\n<p>A\u00fan no se ha desvelado el dise\u00f1o del nuevo envase.<\/p>\n\n\n\n<p>Fuente: <a href=\"https:\/\/es.euronews.com\/cultura\/2023\/03\/06\/toblerone-pierde-la-imagen-del-pico-cervino-de-su-logo-porque-deja-de-ser-suizo\">https:\/\/es.euronews.com\/cultura\/2023\/03\/06\/toblerone-pierde-la-imagen-del-pico-cervino-de-su-logo-porque-deja-de-ser-suizo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GIULIA CARBONARA \/ EURONEWS Las barras de chocolate Toblerone dejar\u00e1n de llevar la ic\u00f3nica imagen del Cervino en sus envases, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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