{"id":36886,"date":"2022-09-15T07:34:22","date_gmt":"2022-09-15T12:34:22","guid":{"rendered":"http:\/\/losperiodistas.com.mx\/portal\/?p=36886"},"modified":"2022-09-15T07:34:24","modified_gmt":"2022-09-15T12:34:24","slug":"multimillonario-desaira-a-wall-street-y-dona-su-empresa-a-fundaciones-que-luchan-por-el-clima-dw","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/multimillonario-desaira-a-wall-street-y-dona-su-empresa-a-fundaciones-que-luchan-por-el-clima-dw\/","title":{"rendered":"Multimillonario desaira a Wall Street y dona su empresa a fundaciones que luchan por el clima | DW"},"content":{"rendered":"\n

El fundador de Patagonia pod\u00eda haber ganado miles de millones por la firma, pero prefiri\u00f3 contribuir al medio ambiente con un negocio sustentable.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"
Yvon Chouinard, due\u00f1o y fundador de Patagonia<\/figcaption><\/figure>\n\n\n\n

DW<\/p>\n\n\n\n

El fundador de la marca de ropa para actividades al aire libre Patagonia, conocido por sus posiciones a favor del medioambiente, quiere hacer m\u00e1s por el planeta y decidi\u00f3, a sus 83 a\u00f1os, donar su empresa.<\/p>\n\n\n\n

Yvon Chouinard pudo vender la marca, valorada en 3.000 millones de d\u00f3lares seg\u00fan el New York Times, o hacerla entrar en bolsa de valores de Wall Street.<\/p>\n\n\n\n

Pero tras ponerse de acuerdo con su mujer y sus dos hijos, decidi\u00f3 transferir 100% de sus partes a un fideicomiso encargado de asegurarse de que sus valores sean respetados, y a una asociaci\u00f3n de lucha contra la crisis clim\u00e1tica y la protecci\u00f3n de la naturaleza, a las que se donar\u00e1n los beneficios.<\/p>\n\n\n\n

\u00abLa Tierra es ahora nuestra \u00fanica accionista\u00bb, escribi\u00f3 en una carta publicada en el sitio de Patagonia.<\/p>\n\n\n\n

\u00abNunca quise ser un hombre de negocios. Comenc\u00e9 como artesano, fabricando material de escalada para mis amigos y para m\u00ed mismo, antes de pasar a la ropa\u00bb, recuerda.<\/a><\/p>\n\n\n\n

La empresa Patagonia se especializa en art\u00edculos y ropa para el senderismo y otras actividades al aire libre<\/p>\n\n\n\n

Fundada hace unos 50 a\u00f1os, Patagonia se comprometi\u00f3 r\u00e1pidamente a favor de la protecci\u00f3n del medioambiente, eligiendo con cuidado sus materias primas o donando 1% de sus ventas cada a\u00f1o a oeneg\u00e9s medioambientales.<\/p>\n\n\n\n

Pero no era suficiente, seg\u00fan su fundador.<\/p>\n\n\n\n

Entrar a Wall Street \u00abhubiera sido un desastre\u00bb<\/h2>\n\n\n\n

\u00abUna opci\u00f3n era vender Patagonia y donar todo el dinero. Pero no pod\u00edamos estar seguros de que un nuevo due\u00f1o mantendr\u00eda nuestros valores y conservar\u00eda al conjunto de nuestros empleados\u00bb, resalta en su carta.<\/p>\n\n\n\n

Y hacer entrar a Patagonia en bolsa habr\u00eda sido un \u00abdesastre\u00bb, predice. \u00abIncluso las empresas que cotizan con buenas intenciones son sometidas a demasiada presi\u00f3n para generar ganancias a corto plazo en detrimento de la vitalidad y la responsabilidad de largo plazo\u00bb.<\/p>\n\n\n\n

Patagonia seguir\u00e1 siendo una empresa que se preocupa por su situaci\u00f3n financiera y funcionar\u00e1 con un consejo de administraci\u00f3n y un director general.<\/p>\n\n\n\n

La familia de Chouinard continuar\u00e1 \u00abguiando\u00bb el trabajo del fideicomiso y de la asociaci\u00f3n.<\/p>\n\n\n\n

EL(afp, efe)<\/p>\n\n\n\n

Fuente: https:\/\/www.dw.com\/es\/multimillonario-desaira-a-wall-street-y-dona-su-empresa-a-fundaciones-que-luchan-por-el-clima\/a-63131150<\/p>\n","protected":false},"excerpt":{"rendered":"

El fundador de Patagonia pod\u00eda haber ganado miles de millones por la firma, pero prefiri\u00f3 contribuir al medio ambiente con […]<\/p>\n","protected":false},"author":1,"featured_media":36887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[12565,10305,12564],"class_list":["post-36886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-ropa-patagonia","tag-wall-street","tag-yvon-chouinard"],"_links":{"self":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/36886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/comments?post=36886"}],"version-history":[{"count":1,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/36886\/revisions"}],"predecessor-version":[{"id":36888,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/36886\/revisions\/36888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/media\/36887"}],"wp:attachment":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/media?parent=36886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/categories?post=36886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/tags?post=36886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}