{"id":34258,"date":"2022-08-10T07:41:10","date_gmt":"2022-08-10T12:41:10","guid":{"rendered":"http:\/\/losperiodistas.com.mx\/portal\/?p=34258"},"modified":"2022-08-10T07:41:12","modified_gmt":"2022-08-10T12:41:12","slug":"dominos-pizza-abandona-italia-tras-ser-vencido-por-los-pizzeros-locales-cinco-dias","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/dominos-pizza-abandona-italia-tras-ser-vencido-por-los-pizzeros-locales-cinco-dias\/","title":{"rendered":"Domino&#8217;s Pizza abandona Italia tras ser vencido por los pizzeros locales | Cinco D\u00edas"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">La cadena estadounidense cierra sus 29 sucursales en el pa\u00eds<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2022\/08\/1660075627_280059_1660078369_noticia_normal_recorte1-1024x524.jpeg\" alt=\"\" class=\"wp-image-34259\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2022\/08\/1660075627_280059_1660078369_noticia_normal_recorte1-1024x524.jpeg 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2022\/08\/1660075627_280059_1660078369_noticia_normal_recorte1-300x154.jpeg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2022\/08\/1660075627_280059_1660078369_noticia_normal_recorte1-768x393.jpeg 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2022\/08\/1660075627_280059_1660078369_noticia_normal_recorte1-1536x786.jpeg 1536w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2022\/08\/1660075627_280059_1660078369_noticia_normal_recorte1.jpeg 1960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size\">CINCO D\u00cdAS<\/p>\n\n\n\n<p>Los italianos defienden su gastronom\u00eda sin dar tregua a las empresas extranjeras que emulan su plato estrella: la pizza. El recelo ha llevado a la cadena estadounidense Domino&#8217;s Pizza a cerrar la \u00faltima de sus 29 sucursales en el pa\u00eds, tan solo siete a\u00f1os despu\u00e9s de haber aterrizado en Italia, al verse vencidos por una demanda local que sigue prefiriendo la preparaci\u00f3n aut\u00f3ctona de la pizza.<\/p>\n\n\n\n<p>En su incursi\u00f3n en Italia, Domino&#8217;s Pizza solicit\u00f3 pr\u00e9stamos importantes para emprender su aventura de abrir 880 locales en la cuna de la pizza, pero su presencia en el pa\u00eds fue eclipsada por los restaurantes locales. Ni siquiera su opci\u00f3n de reparto a domicilio, que pretend\u00eda ser su valor agregado, le permiti\u00f3 diferenciarse de sus competidores m\u00e1s peque\u00f1os: durante la pandemia, los due\u00f1os de restaurantes de todos los tama\u00f1os expandieron su servicio de&nbsp;<em>delivery<\/em>; muchos de ellos ali\u00e1ndose con terceros como Deliveroo, Just Eat o Glovo, para hacer llegar sus platos a las mesas de sus clientes mientras permanec\u00edan las restricciones por el Covid-19.<\/p>\n\n\n\n<p>Adem\u00e1s, la cadena estadounidense, que lleg\u00f3 a Italia con un acuerdo de franquicias con ePizza Spa, ten\u00eda otra estrategia que no tuvo \u00e9xito entre los italianos: agregar a las pizzas ingredientes al estilo de Estados Unidos, entre ellos pi\u00f1a.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Italian Chef Try DOMINO&#039;s PIZZA for the First Time\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6YCbltgl49A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Su desacierto en el pa\u00eds ya era anunciado por ePizza tras los resultados del cuarto trimestre de 2021. \u00abAtribuimos el problema al aumento significativo del nivel de competencia en el mercado de entrega de comida, tanto con cadenas organizadas como con restaurantes individuales que entregan comida, al servicio y a la reapertura de restaurantes tras la pandemia y a los consumidores que ahora salen a gastar\u00bb, se\u00f1al\u00f3 entonces la empresa en un informe.<\/p>\n\n\n\n<p>Domino&#8217;s Pizza ya hab\u00eda reducido sus operaciones en el pa\u00eds desde su pico de ventas en 2020 y hab\u00eda paralizado las entregas a domicilio desde su p\u00e1gina web el pasado 29 de julio. Aun as\u00ed, los cierres sorprendieron a algunos de sus clientes, quienes se volcaron en las redes sociales de la cadena en Italia para consultar por qu\u00e9 sus llamadas no eran atendidas o por qu\u00e9 su tienda local hab\u00eda cerrado.<\/p>\n\n\n\n<p>El carpetazo al cap\u00edtulo italiano de Domino&#8217;s Pizza llega despu\u00e9s de que en abril un trinbunal de Mil\u00e1n concediera a la empresa protecci\u00f3n judicial contra los acreedores durante 90 d\u00edas, seg\u00fan explic\u00f3 en un comunicado ePizza. Esta medida, que imped\u00eda a los prestamistas exigir el pago de la deuda o embargar los activos de la empresa, expiraron el pasado 1 de julio. Para finales de 2020, la cadena estadounidense ten\u00eda una deuda de 10,6 millones de euros, seg\u00fan los \u00faltimos informes anuales auditados.<\/p>\n\n\n\n<p>Fuente: https:\/\/cincodias.elpais.com\/cincodias\/2022\/08\/09\/companias\/1660075627_280059.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena estadounidense cierra sus 29 sucursales en el pa\u00eds CINCO D\u00cdAS Los italianos defienden su gastronom\u00eda sin dar tregua [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[11913,11914],"class_list":["post-34258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-dominos-pizza","tag-italia-pizzas"],"_links":{"self":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/34258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/comments?post=34258"}],"version-history":[{"count":1,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/34258\/revisions"}],"predecessor-version":[{"id":34262,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/34258\/revisions\/34262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/media\/34259"}],"wp:attachment":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/media?parent=34258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/categories?post=34258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/tags?post=34258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}