{"id":23373,"date":"2022-03-11T05:11:47","date_gmt":"2022-03-11T11:11:47","guid":{"rendered":"http:\/\/losperiodistas.com.mx\/portal\/?p=23373"},"modified":"2022-03-11T05:11:48","modified_gmt":"2022-03-11T11:11:48","slug":"bayer-invertira-7500-mdp-en-los-proximos-3-anos-en-mexico-forbes","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/bayer-invertira-7500-mdp-en-los-proximos-3-anos-en-mexico-forbes\/","title":{"rendered":"Bayer invertir\u00e1 7,500 mdp en los pr\u00f3ximos 3 a\u00f1os en M\u00e9xico | Forbes"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><em>En 2021, Bayer destin\u00f3 2,500 millones de pesos a sus proyectos en M\u00e9xico, de los cuales el 55% se destin\u00f3 a investigaci\u00f3n y desarrollo.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2022\/03\/bayer_perdida_millones_forbes-e1619023979619-1024x576.jpeg\" alt=\"\" class=\"wp-image-23374\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2022\/03\/bayer_perdida_millones_forbes-e1619023979619-1024x576.jpeg 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2022\/03\/bayer_perdida_millones_forbes-e1619023979619-300x169.jpeg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2022\/03\/bayer_perdida_millones_forbes-e1619023979619-768x432.jpeg 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2022\/03\/bayer_perdida_millones_forbes-e1619023979619.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Foto: EFE.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\" style=\"font-size:26px\">FORBES<\/p>\n\n\n\n<p><strong>EFE.-<\/strong>\u00a0La farmac\u00e9utica alemana Bayer invertir\u00e1 en los pr\u00f3ximos tres a\u00f1os 7,500 millones de pesos (358 millones de d\u00f3lares) en M\u00e9xico a trav\u00e9s de sus tres divisiones: farmac\u00e9utica, consumo y agr\u00edcola, inform\u00f3 este jueves el director general de la empresa en M\u00e9xico, Manuel Bravo.<\/p>\n\n\n\n<p>\u201cNuestra historia inici\u00f3 con \u00fanicamente 5 personas y hoy somos el doceavo mercado m\u00e1s importante para la empresa a nivel global, por ello vamos a seguir apostando por el crecimiento de M\u00e9xico hoy y los pr\u00f3ximos 100 a\u00f1os\u201d, coment\u00f3 el directivo en un comunicado.<\/p>\n\n\n\n<p>Agreg\u00f3 que la empresa se ha centrado en la ciencia e innovaci\u00f3n para crear terapias m\u00e9dicas, productos de autocuidado, potenciar el campo y \u201cas\u00ed contribuir a mejorar la calidad de vida de los mexicanos\u201d.<\/p>\n\n\n\n<p>Refiri\u00f3 que en 2021, Bayer destin\u00f3 2,500 millones de pesos (119 millones de d\u00f3lares) a M\u00e9xico, de los cuales, el 55% se destin\u00f3 a investigaci\u00f3n y desarrollo, por lo que se espera que esta inversi\u00f3n crezca en los pr\u00f3ximos a\u00f1os.<\/p>\n\n\n\n<p>Bravo record\u00f3 que despu\u00e9s de 100 a\u00f1os en el pa\u00eds, la firma cuenta con m\u00e1s de 5,000 colaboradores, 8 plantas de producci\u00f3n y 10 centros de investigaci\u00f3n.<\/p>\n\n\n\n<p><strong><em>Lee tambi\u00e9n:&nbsp;<a href=\"https:\/\/www.forbes.com.mx\/bayer-lanza-variedad-de-maiz-corto-tolerante-a-condiciones-climaticas-extremas\/\">Bayer lanza variedad de ma\u00edz corto tolerante a condiciones clim\u00e1ticas extremas<\/a><\/em><\/strong><\/p>\n\n\n\n<p>Reiter\u00f3 que Bayer, en su divisi\u00f3n farmac\u00e9utica, desarrolla medicamentos innovadores de prescripci\u00f3n m\u00e1s efectivos y accesibles, que buscan cambiar la realidad de la medicina en M\u00e9xico y el mundo para \u00e1reas terap\u00e9uticas como cardiolog\u00eda, oncolog\u00eda, ginecolog\u00eda y oftalmolog\u00eda, as\u00ed como en la terapia celular y g\u00e9nica.<\/p>\n\n\n\n<p>La divisi\u00f3n cuenta actualmente con un portafolio de m\u00e1s de 50 productos, y espera en los pr\u00f3ximos meses la aprobaci\u00f3n, en M\u00e9xico, de otras 5 nuevas mol\u00e9culas para c\u00e1ncer, cuidado del coraz\u00f3n y hemofilia.<\/p>\n\n\n\n<p>Mientras que en su divisi\u00f3n de consumo ofrece productos para el cuidado de la salud para aliviar el dolor de cabeza, malestares estomacales y fortalecimiento del sistema inmune.<\/p>\n\n\n\n<p>Finalmente, con su divisi\u00f3n agr\u00edcola promueve e impulsa una agricultura sustentable a trav\u00e9s de la tecnolog\u00eda y la innovaci\u00f3n.<\/p>\n\n\n\n<p>Precis\u00f3 que la divisi\u00f3n es l\u00edder en el mercado en semillas de ma\u00edz, sorgo y algod\u00f3n, con una producci\u00f3n de 2.5 millones de bolsas de semilla de ma\u00edz y 15,000 kilos de semillas vegetales al a\u00f1o que se distribuyen a nivel global.<\/p>\n\n\n\n<p>A la fecha, en M\u00e9xico la compa\u00f1\u00eda ya ha alcanzado a 2 millones de peque\u00f1os productores con capacitaciones y soluciones a su medida; el objetivo es llegar a 3.5 millones para 2030.<\/p>\n\n\n\n<p>\u201cEn los pr\u00f3ximos a\u00f1os pondremos todo nuestro empe\u00f1o en materializar nuestra visi\u00f3n en el pa\u00eds: salud para todos, nadie con hambre\u201d, indic\u00f3 Bravo.<\/p>\n\n\n\n<p>Fuente: https:\/\/www.forbes.com.mx\/bayer-invertira-7500-mdp-en-los-proximos-3-anos-en-mexico\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2021, Bayer destin\u00f3 2,500 millones de pesos a sus proyectos en M\u00e9xico, de los cuales el 55% se destin\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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