{"id":1490,"date":"2020-11-24T15:12:28","date_gmt":"2020-11-24T21:12:28","guid":{"rendered":"http:\/\/losperiodistas.com.mx\/portal\/?p=1490"},"modified":"2020-11-24T15:12:28","modified_gmt":"2020-11-24T21:12:28","slug":"mccormick-adquiere-salsas-cholula-para-ampliar-su-menu","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/mccormick-adquiere-salsas-cholula-para-ampliar-su-menu\/","title":{"rendered":"McCormick adquiere salsas Cholula para ampliar su men\u00fa"},"content":{"rendered":"\n<p style=\"font-size:18px\"><em>McCormick buscar\u00e1 expandir el mercado al que llegan las salsas Cholula, las cuales venden al a\u00f1o 96 millones de d\u00f3lares<\/em><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size\">FORBES STAFF<\/p>\n\n\n\n<p>La compa\u00f1\u00eda McCormick lleg\u00f3 a un acuerdo para adquirir Cholula Hot Sauce por un monto de por 800 millones de d\u00f3lares en efectivo con la firma global de capital privado L Catterton.<\/p>\n\n\n\n<p>El objetivo de la empresa es ampliar su portafolio de salsas y aprovechar oportunidades de crecimiento en el mercado de condimentos.<\/p>\n\n\n\n<p>El presidente McCormick, Lawrence E. Kurzius, asegur\u00f3 que la salsa picante es una categor\u00eda atractiva y de alto crecimiento, por lo que esta compra complementa para la oferta que brindan a los consumidores y operadores.<\/p>\n\n\n\n<p>\u201cLa adquisici\u00f3n de Cholula acelera las oportunidades de crecimiento de McCormick dentro de nuestra plataforma de condimentos y ampl\u00eda nuestro portafolio en la categor\u00eda de salsa picante con la incorporaci\u00f3n de la marca Cholula\u201d, asegur\u00f3.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com.mx\/negocios\/\"><em>Sigue la informaci\u00f3n de los negocios en nuestra secci\u00f3n especializada<\/em><\/a><\/p>\n\n\n\n<p>En un comunicado, el directivo indic\u00f3 que el plan es hacer crecer al productor de salsa, optimizando la gesti\u00f3n de categor\u00edas y el&nbsp;<em>marketing<\/em>&nbsp;de marca, al mismo tiempo que expanden su penetraci\u00f3n.<\/p>\n\n\n\n<p>A su vez, Maura Mottolese, directora ejecutiva de Cholula, se\u00f1al\u00f3 que, en los \u00faltimos 19 meses, con el apoyo, los recursos y la experiencia operativa del equipo de L Catterton, se posicionaron como una empresa independiente de alto rendimiento, adem\u00e1s de mejorar su ejecuci\u00f3n comercial.<\/p>\n\n\n\n<p>\u201cCon la amplia experiencia y el conocimiento \u00fanico de McCormick en la categor\u00eda de salsa picante y su incomparable liderazgo mundial en sabores, esperamos aprovechar nuevas oportunidades y alcanzar niveles a\u00fan mayores juntos\u201d, afirm\u00f3.<\/p>\n\n\n\n<p>Las ventas netas anuales de Cholula alcanzan aproximadamente 96 millones de d\u00f3lares y espera que crezcan hacia adelante un entorno normalizado tras la pandemia de Covid-19.<\/p>\n\n\n\n<p>Fuente: https:\/\/www.forbes.com.mx\/mccormick-adquiere-salsas-cholula-para-ampliar-su-menu\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McCormick buscar\u00e1 expandir el mercado al que llegan las salsas Cholula, las cuales venden al a\u00f1o 96 millones de d\u00f3lares [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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