{"id":130600,"date":"2026-09-14T15:07:12","date_gmt":"2026-09-14T21:07:12","guid":{"rendered":"https:\/\/losperiodistas.com.mx\/portal\/?p=130600"},"modified":"2026-09-14T15:07:13","modified_gmt":"2026-09-14T21:07:13","slug":"javier-botia-campeon-mundial-de-mentalismo-en-las-tiendas-ponen-un-olor-dulzon-a-vainilla-porque-activa-la-venta-manipulan-hasta-este-punto-abc","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/javier-botia-campeon-mundial-de-mentalismo-en-las-tiendas-ponen-un-olor-dulzon-a-vainilla-porque-activa-la-venta-manipulan-hasta-este-punto-abc\/","title":{"rendered":"Javier Bot\u00eda, campe\u00f3n mundial de mentalismo: \u00abEn las tiendas ponen un olor dulz\u00f3n, a vainilla, porque activa la venta. Manipulan hasta este punto\u00bb | ABC"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-light-green-cyan-background-color has-background has-medium-font-size\">El comunicador explica en &#8216;La F\u00f3rmula del \u00c9xito&#8217; que el olfato conecta con las emociones y el subconsciente<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/09\/newspaint-1789393393604-1200x840-RwlW5I7U0dg4xByBesOTvjP-1200x840@diario_abc-1024x717.jpeg\" alt=\"\" class=\"wp-image-130601\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/09\/newspaint-1789393393604-1200x840-RwlW5I7U0dg4xByBesOTvjP-1200x840@diario_abc-1024x717.jpeg 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/09\/newspaint-1789393393604-1200x840-RwlW5I7U0dg4xByBesOTvjP-1200x840@diario_abc-300x210.jpeg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/09\/newspaint-1789393393604-1200x840-RwlW5I7U0dg4xByBesOTvjP-1200x840@diario_abc-768x538.jpeg 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/09\/newspaint-1789393393604-1200x840-RwlW5I7U0dg4xByBesOTvjP-1200x840@diario_abc.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Javier Bot\u00eda en una entrevista en &#8216;La F\u00f3rmula del \u00c9xito&#8217;. (YouTube)<\/figcaption><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong><a href=\"https:\/\/www.abc.es\/autor\/francisco-j-jurado-7520\/\">Francisco J. Jurado<\/a> \/ ABC<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>El <strong>olfato<\/strong> es uno de los cinco sentidos cl\u00e1sicos reconocidos por la ciencia en el ser humano, junto a la<strong> vista, el tacto, el o\u00eddo y el gusto.<\/strong> El cerebro procesa la informaci\u00f3n de estos sentidos a trav\u00e9s del t\u00e1lamo, pero existe una excepci\u00f3n con el olfato.<\/p>\n\n\n\n<p><strong>Javier Bot\u00eda<\/strong>, campe\u00f3n mundial de mentalismo, ha explicado en el p\u00f3dcast &#8216;La F\u00f3rmula del \u00c9xito&#8217; con Uri Sabat c\u00f3mo funciona el olfato. Este sentido va conectado directamente a la zona l\u00edmbica, la encargada de las emociones, tras la cual llega al hipocampo, lugar donde se almacena la memoria.<\/p>\n\n\n\n<p>Es decir, el olfato conecta con las emociones y el subconsciente. Esto explica que un aroma en particular pueda evocarnos recuerdos o sensaciones pasadas con mayor impacto que sentidos como la vista o el o\u00eddo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La manipulaci\u00f3n a trav\u00e9s del olfato<\/h3>\n\n\n\n<p>El ilusionista explica que podemos utilizar el olfato a nuestro favor. Por ejemplo, para estudiar recomienda utilizar un olor agradable como <strong>menta o romero<\/strong> en la mesa de estudio: \u00abCuando llega el momento del examen pones ese mismo olor y tu mente se acaba de retrotraer al momento de estudio. Autom\u00e1ticamente tus conocimientos se van a activar de una forma m\u00e1s directa\u00bb.<\/p>\n\n\n\n<p>Javier Bot\u00eda tambi\u00e9n advierte de c\u00f3mo nos pueden manipular con el olor en los negocios para incentivar el comercio. \u00abEn las tiendas ponen un olor dulz\u00f3n, a vainilla dulce, porque activa la venta\u00bb, afirma.<\/p>\n\n\n\n<p>Incluso se emplea en \u00e1mbitos de mayor alcance, como la pol\u00edtica: \u00abUn amigo que trabaja en altas estancias militares en negociaciones de gobiernos y cuando ve que van a cerrar un trato los pol\u00edticos importante dice que hay<strong> olor a vainilla dulce<\/strong> en la sala. Manipulan hasta ese punto porque este te predispone a cerrar el trato, el olor a vainilla dulce es de los que m\u00e1s vende\u00bb.<\/p>\n\n\n\n<p>El escritor tambi\u00e9n recomienda utilizar el olfato a su favor a los empresarios, evitando aromas neutros en las reuniones cuando se busca mantener el control.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mentalista: C\u00f3mo Manipular tu Mente para Crear tu Propia Realidad #LFDE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KPqWuADbJnA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u00ab<strong>Tiene que estar tu olor<\/strong> para que el que venga sienta que est\u00e1 en tu casa. Si t\u00fa usas una colonia determinada, ese es el perfume que tiene que haber en tu despacho y en la sala de juntas. Para que el resto de los accionistas sepan que es tu territorio\u00bb, concluye.<\/p>\n\n\n\n<p>Fuente: <a href=\"https:\/\/www.abc.es\/recreo\/javier-botia-campeon-mundial-mentalismo-tiendas-ponen-20260914160508-nt.html\">https:\/\/www.abc.es\/recreo\/javier-botia-campeon-mundial-mentalismo-tiendas-ponen-20260914160508-nt.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comunicador explica en &#8216;La F\u00f3rmula del \u00c9xito&#8217; que el olfato conecta con las emociones y el subconsciente Francisco J. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":130601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[53306,53305,53309,53307,53308],"class_list":["post-130600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-la-formula-del-exitoo","tag-javier-botia","tag-manipular-a-los-clientes","tag-mentalismo","tag-olor-a-vainilla"],"_links":{"self":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/130600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/comments?post=130600"}],"version-history":[{"count":1,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/130600\/revisions"}],"predecessor-version":[{"id":130603,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/130600\/revisions\/130603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/media\/130601"}],"wp:attachment":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/media?parent=130600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/categories?post=130600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/tags?post=130600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}