{"id":123771,"date":"2026-06-06T23:09:43","date_gmt":"2026-06-07T05:09:43","guid":{"rendered":"https:\/\/losperiodistas.com.mx\/portal\/?p=123771"},"modified":"2026-06-06T23:09:45","modified_gmt":"2026-06-07T05:09:45","slug":"multaran-con-casi-30-millones-de-pesos-a-restaurantes-y-comercios-que-transmitan-partidos-de-la-copa-mundial-2026-el-heraldo","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/multaran-con-casi-30-millones-de-pesos-a-restaurantes-y-comercios-que-transmitan-partidos-de-la-copa-mundial-2026-el-heraldo\/","title":{"rendered":"Multar\u00e1n con casi 30 millones de pesos a restaurantes y comercios que transmitan partidos de la Copa Mundial 2026 | El Heraldo"},"content":{"rendered":"\n<p>La FIFA es el \u00fanico ente que puede autorizar la exhibici\u00f3n p\u00fablica de los contenidos de la justa mundialista<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"657\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/06\/Freepik-1024x657.png\" alt=\"\" class=\"wp-image-123772\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/06\/Freepik-1024x657.png 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/06\/Freepik-300x192.png 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/06\/Freepik-768x492.png 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/06\/Freepik.png 1240w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color wp-elements-1308777063ec3910bd24b6c6506e7ae9\">Carlos Segoviano \/ El Heraldo<\/p>\n\n\n\n<p>Si estabas pensando en ver un partido de la justa mundialista en un restaurante, bar o negocio, pi\u00e9nsalo pues la <strong>FIFA<\/strong> podr\u00eda multar a los establecimientos con hasta 29. 3 millones de pesos si no cuentan&nbsp;con la autorizaci\u00f3n de poder hacerlo, ya que cuenta con un esquema de multas acumulativas.<\/p>\n\n\n\n<p>De acuerdo con la <strong>Ley Federal del Derecho de Autor<\/strong>, los titulares de los derechos de transmisi\u00f3n, es decir, la <strong>FIFA<\/strong> es el \u00fanico ente que puede autorizar la exhibici\u00f3n p\u00fablica de los contenciosos de la justa mundialista, por lo que restaurantes, bares o comercios sin permiso para ellos&nbsp;podr\u00edan ser sancionados, por lo que aqu\u00ed en el <strong>Heraldo de M\u00e9xico<\/strong> te contamos todo lo que debes saber.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfMe pueden multar por transmitir partidos del Mundial?<\/h2>\n\n\n\n<p>Cabe destacar que autoridades mexicanas advirtieron que algunas de estas estrategias podr\u00edan derivar en sanciones econ\u00f3micas e incluso clausuras si se utilizan elementos protegidos por derechos de propiedad intelectual, destacando que la <strong>FIFA <\/strong>es quien autoriza los derechos del torneo deportivo.<\/p>\n\n\n\n<p>El <strong>Instituto Mexicano de la Propiedad Industrial (IMPI)<\/strong> record\u00f3 que todo lo relacionado con el Mundial 2026, incluyendo nombres, logotipos, emblemas, im\u00e1genes oficiales, el trofeo y otros elementos gr\u00e1ficos asociados al torneo, cuenta con protecci\u00f3n legal otorgada a la FIFA.<\/p>\n\n\n\n<p>De acuerdo con el organismo, los <strong>restaurantes, bares, cafeter\u00edas<\/strong> y dem\u00e1s comercios que planeen aprovechar la expectativa generada por el campeonato deber\u00e1n actuar con cautela para evitar infracciones, pues el uso no autorizado de marcas registradas, material promocional oficial o cualquier referencia comercial que sugiera una relaci\u00f3n con la <strong>FIFA <\/strong>puede derivar en procedimientos <strong>administrativos <\/strong>y <strong>multas<\/strong>.<\/p>\n\n\n\n<p>Entre las pr\u00e1cticas que podr\u00edan generar problemas se encuentran la elaboraci\u00f3n de anuncios utilizando el logotipo oficial del <strong>Mundial<\/strong>, la imagen del trofeo, el bal\u00f3n oficial o cualquier otro distintivo protegido. Asimismo, promocionarse como patrocinador, aliado o socio del evento sin contar con autorizaci\u00f3n expresa tambi\u00e9n constituye una violaci\u00f3n a la normativa vigente.<\/p>\n\n\n\n<p>Por ello, antes de <strong>lanzar campa\u00f1as<\/strong> relacionadas con la <strong>justa mundialista piensa dos veces la manera en la que lo har\u00e1s,&nbsp;<\/strong>pues a\u00fan existe tiempo para ajustar estrategias comerciales y evitar contratiempos legales durante uno de los eventos deportivos m\u00e1s importantes del planeta comenzando el pr\u00f3ximo 11 de junio.<\/p>\n\n\n\n<p>Fuente: <a href=\"https:\/\/heraldodemexico.com.mx\/economia\/2026\/6\/5\/multaran-con-casi-30-millones-de-pesos-restaurantes-comercios-que-transmitan-partidos-de-la-copa-mundial-2026-826433.html\" target=\"_blank\" rel=\"noreferrer noopener\">El Heraldo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La FIFA es el \u00fanico ente que puede autorizar la exhibici\u00f3n p\u00fablica de los contenidos de la justa mundialista<\/p>\n","protected":false},"author":1,"featured_media":123772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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