{"id":115271,"date":"2026-01-23T23:10:54","date_gmt":"2026-01-24T05:10:54","guid":{"rendered":"https:\/\/losperiodistas.com.mx\/portal\/?p=115271"},"modified":"2026-01-23T23:10:55","modified_gmt":"2026-01-24T05:10:55","slug":"bbva-mexico-regalara-licencias-de-chatgpt-go-a-sus-34-millones-de-clientes","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/bbva-mexico-regalara-licencias-de-chatgpt-go-a-sus-34-millones-de-clientes\/","title":{"rendered":"BBVA M\u00e9xico regalar\u00e1 licencias de ChatGPT Go a sus 34 millones de clientes"},"content":{"rendered":"\n<p>La instituci\u00f3n financiera anunci\u00f3 una alianza con OpenAI, para poner a disposici\u00f3n de los m\u00e1s de 34 millones de clientes una promoci\u00f3n para acceder a ChatGPT Go sin costo durante tres meses, a partir del 26 de enero.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/01\/BBVA-openai-1024x588.png\" alt=\"\" class=\"wp-image-115272\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/01\/BBVA-openai-1024x588.png 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/01\/BBVA-openai-300x172.png 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/01\/BBVA-openai-768x441.png 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2026\/01\/BBVA-openai.png 1375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La iniciativa busca acercar capacidades de Inteligencia Artificial (IA) para apoyar decisiones y actividades cotidianas, m\u00e1s all\u00e1 de las finanzas, con una herramienta dise\u00f1ada para simplificar tareas, procesar informaci\u00f3n y respaldar metas personales y profesionales.<\/p>\n\n\n\n<p>ChatGPT Go es un plan de suscripci\u00f3n disponible en M\u00e9xico dise\u00f1ado para ampliar el acceso a las capacidades avanzadas de ChatGPT desde $110 pesos mexicanos, que frente a la versi\u00f3n gratuita, ofrece mayor l\u00edmite de mensajes, generaci\u00f3n de im\u00e1genes, carga de archivos y memoria. Al t\u00e9rmino del periodo inicial, los clientes que decidan mantener su suscripci\u00f3n a ChatGPT Go con cargo a su tarjeta de cr\u00e9dito, recibir\u00e1n una bonificaci\u00f3n de 1,000 Puntos BBVA.<\/p>\n\n\n\n<p><strong>Daniel Ordaz Palacios, director general de Data y Experiencia \u00danica de BBVA M\u00e9xico<\/strong>, afirm\u00f3: \u201cEn BBVA queremos mantenernos a la cabeza de la innovaci\u00f3n digital de la banca en M\u00e9xico, a trav\u00e9s del uso de los datos y de la tecnolog\u00eda. La inteligencia artificial es una palanca para seguir mejorando la experiencia del cliente y acelerar nuevas capacidades con un enfoque pr\u00e1ctico\u201d.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>En BBVA apostamos por la innovaci\u00f3n digital mediante el uso estrat\u00e9gico de los datos, la tecnolog\u00eda y la inteligencia artificial como palancas clave para mejorar la experiencia del cliente.<\/p>\n<\/blockquote>\n\n\n\n<p>Al respecto, <strong>Hugo N\u00e1jera Alva, director general de Banca Minorista de BBVA M\u00e9xico,<\/strong> destac\u00f3: \u201cCon esta alianza, el banco se posiciona como una instituci\u00f3n que acerca la inteligencia artificial a las personas para apoyar la toma de decisiones cotidianas, m\u00e1s all\u00e1 de las finanzas. Queremos que esta tecnolog\u00eda sea \u00fatil y cercana para nuestros clientes en su d\u00eda a d\u00eda\u201d.<\/p>\n\n\n\n<p>En 2025, el Grupo BBVA y OpenAI firmaron un acuerdo global para impulsar la innovaci\u00f3n basada en IA para evolucionar la operaci\u00f3n del banco y elevar la experiencia del cliente. En todas las geograf\u00edas, la colaboraci\u00f3n facilita el desarrollo de capacidades que hacen la interacci\u00f3n m\u00e1s simple y personalizada, incluidos asistentes conversacionales, herramientas para una atenci\u00f3n m\u00e1s cercana y mejoras en procesos internos, con el objetivo de generar valor y acelerar la adopci\u00f3n de la IA en el d\u00eda a d\u00eda.<\/p>\n\n\n\n<p>Los clientes podr\u00e1n consultar requisitos, criterios de elegibilidad, gu\u00eda de activaci\u00f3n y t\u00e9rminos y condiciones a partir del 26 de enero en la siguiente liga: <a href=\"http:\/\/www.bbva.mx\">www.bbva.mx<\/a><\/p>\n\n\n\n<p>Fuente: <a href=\"https:\/\/www.bbva.com\/es\/mx\/innovacion\/bbva-mexico-regalara-licencias-de-chatgpt-go-a-sus-34-millones-de-clientes\/\" target=\"_blank\" rel=\"noreferrer noopener\">BBVA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La instituci\u00f3n financiera anunci\u00f3 una alianza con OpenAI, para poner a disposici\u00f3n de los m\u00e1s de 34 millones de clientes una promoci\u00f3n para acceder a ChatGPT Go sin costo durante tres meses, a partir del 26 de enero.<\/p>\n","protected":false},"author":1,"featured_media":115272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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