{"id":110997,"date":"2025-11-23T12:45:30","date_gmt":"2025-11-23T18:45:30","guid":{"rendered":"https:\/\/losperiodistas.com.mx\/portal\/?p=110997"},"modified":"2025-11-23T12:45:31","modified_gmt":"2025-11-23T18:45:31","slug":"la-opinion-publica","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/la-opinion-publica\/","title":{"rendered":"La opini\u00f3n p\u00fablica"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>#PorSoleares | <em>Cuando no hab\u00eda redes sociales el gobierno usaba telefonistas para llamar a los noticiarios e inclinar la balanza de la opini\u00f3n p\u00fablica<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"La opini\u00f3n p\u00fablica | Noviembre 23 de 2025\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oycN7RVybBk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-dabc0290d2bd70116d26474134ceaf5f\"><em><strong>Por Jes\u00fas Manuel Hern\u00e1ndez<\/strong><\/em><\/p>\n\n\n\n<p>Eran otros tiempos, cuando no hab\u00eda Redes Sociales, <strong>la radio en Puebla<\/strong> era la principal fuerza de generar opini\u00f3n p\u00fablica. Solo hab\u00eda dos noticiarios, y el p\u00fablico se defin\u00eda o por el oficialista o el otro.<\/p>\n\n\n\n<p>Despu\u00e9s surgieron m\u00e1s programas noticiosos y la audiencia se dividi\u00f3, los segmentos m\u00e1s demandantes segu\u00edan siendo aquellos donde lo \u201coficial\u201d &nbsp;era cuestionado, o al menos puesto en duda.<\/p>\n\n\n\n<p>La llegada de <strong>Manuel Bartlett<\/strong> en 1993 trajo nuevas pr\u00e1cticas debido a su historial en el Gobierno Federal, as\u00ed el tema de <strong>\u201cencuestas\u201d<\/strong> cobr\u00f3 fuerza, pero no para \u201cdivulgarlas\u201d m\u00e1s bien para <strong>tomar decisiones<\/strong>. El \u00e1rea de <strong>\u201ccomunicaci\u00f3n\u201d cobr\u00f3 a\u00fan m\u00e1s fuerza<\/strong>, se alej\u00f3 de la elaboraci\u00f3n de boletines y firma de convenios, se crearon \u00e1reas espec\u00edficas para generar estrategias en cuanto a c\u00f3mo gobernar y frenar a la oposici\u00f3n. Una buena parte de esas estrategias pasaban por las cabezas de <strong>Guillermo Heitler Aroste<\/strong>, Jesus Hern\u00e1ndez Torres, <strong>Rub\u00e9n del Castillo<\/strong> y otros.<\/p>\n\n\n\n<p>As\u00ed, la funci\u00f3n de la estrategia de comunicaci\u00f3n tom\u00f3 un camino que dej\u00f3 huella.<\/p>\n\n\n\n<p>Como an\u00e9cdota. Un poco antes de las elecciones intermedias, la sociedad empez\u00f3 a definirse por los precandidatos, y tom\u00f3 fuerza al denunciar a trav\u00e9s de <strong>llamadas telef\u00f3nicas<\/strong> a los programas de noticias, donde a veces se les daba cabida, incluso se abr\u00edan los tel\u00e9fonos para pasar <strong>llamadas al aire<\/strong>.<\/p>\n\n\n\n<p>Sucedi\u00f3 lo que se pronosticaba, eran m\u00e1s las denuncias en contra que las felicitaciones.<\/p>\n\n\n\n<p>As\u00ed que la oficina de <strong>Reforma 703<\/strong> fue escenario para generar una campa\u00f1a para defender al gobierno y restarle fuerza a la oposici\u00f3n. \u00bfC\u00f3mo lo hicieron?<\/p>\n\n\n\n<p>Simplemente crearon un departamento con muchas l\u00edneas telef\u00f3nicas y una buena cantidad de personal que monitoreaba los programas y cuando detectaba entrevistas en contra o comentarios de los conductores, se accionaba la orden y el personal preparado para eso empezaba a hacer llamadas generando as\u00ed una <strong>reacci\u00f3n a favor del gobierno.<\/strong><\/p>\n\n\n\n<p>Los resultados no fueron del todo buenos, la elecci\u00f3n intermedia la gan\u00f3 <strong>Gabriel Hinojosa <\/strong>y el candidato oficial Germ\u00e1n Sierra S\u00e1nchez carg\u00f3 con la derrota.<\/p>\n\n\n\n<p>Pero la estrategia de comunicaci\u00f3n no se cerr\u00f3, por el contrario creci\u00f3 y se multiplic\u00f3.<\/p>\n\n\n\n<p>Estas acciones se han ido modificando con la llegada de las <strong>Redes Sociales<\/strong>, hoy son m\u00e1s sofisticadas, cobran fuerza en la medida en que hay recursos econ\u00f3micos y voluntad pol\u00edtica, o sea se ha profesionalizado y cualquier similitud con el pasado, es mera coincidencia.<\/p>\n\n\n\n<p>O por lo menos, as\u00ed me lo parece.<\/p>\n\n\n\n<p><a href=\"mailto:losperiodistas.com.mx@gmail.com\">losperiodistas.com.mx@gmail.com<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>#PorSoleares | Cuando no hab\u00eda redes sociales el gobierno usaba telefonistas para llamar a los noticiarios e inclinar la balanza 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