{"id":103620,"date":"2025-07-28T21:33:02","date_gmt":"2025-07-29T03:33:02","guid":{"rendered":"https:\/\/losperiodistas.com.mx\/portal\/?p=103620"},"modified":"2025-07-28T21:33:27","modified_gmt":"2025-07-29T03:33:27","slug":"puebla-fortalece-su-proyeccion-turistica-con-el-lanzamiento-de-su-marca-destino","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/puebla-fortalece-su-proyeccion-turistica-con-el-lanzamiento-de-su-marca-destino\/","title":{"rendered":"Puebla fortalece su proyecci\u00f3n tur\u00edstica con el lanzamiento de su marca destino"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/MarcaPuebla-1024x585.jpg\" alt=\"\" class=\"wp-image-103621\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/MarcaPuebla-1024x585.jpg 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/MarcaPuebla-300x171.jpg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/MarcaPuebla-768x439.jpg 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/MarcaPuebla-1536x877.jpg 1536w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/MarcaPuebla-2048x1170.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Gobierno de Puebla lanza su marca destino<\/figcaption><\/figure>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color wp-elements-eb27e7450528140191efa4df35f811c5\">Redacci\u00f3n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Josefina Rodr\u00edguez particip\u00f3 en el lanzamiento de la marca destino Puebla, resalt\u00f3 que esta\u00a0<\/strong><strong>iniciativa contribuir\u00e1 a posicionar al estado en los mercados nacionales e internacionales.<\/strong><\/li>\n\n\n\n<li><strong>Inform\u00f3 que, durante la primera mitad de 2025, Puebla ha captado a m\u00e1s de 3.1 millones de turistas, 7.1% m\u00e1s que el a\u00f1o anterior.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>La secretaria de Turismo del Gobierno de M\u00e9xico, Josefina Rodr\u00edguez Zamora, particip\u00f3 en el lanzamiento de la marca destino&nbsp;<strong>Puebla<\/strong>, como parte de la estrategia de promoci\u00f3n tur\u00edstica que busca fortalecer el turismo en la entidad y posicionarla como un referente a nivel nacional e internacional.<\/p>\n\n\n\n<p>\u201cCuando creas una marca tur\u00edstica, creas una presencia no solo nacional, sino internacional. Esta marca estar\u00e1 presente en m\u00e1s de 14 ferias internacionales en distintos pa\u00edses y en 9 roadshows en Estados Unidos y Canad\u00e1; incita a conocer la grandeza de un estado que lo tiene todo\u201d, manifest\u00f3.<\/p>\n\n\n\n<p>Acompa\u00f1ada por el gobernador de Puebla, Alejandro Armenta Mier, y por la secretaria de Turismo estatal, Carla L\u00f3pez-Malo, asever\u00f3 que una marca tur\u00edstica no es solo un logotipo, sino una visi\u00f3n compartida que permite transmitir el valor de sus Pueblos M\u00e1gicos, zonas arqueol\u00f3gicas, cocina tradicional y su creciente infraestructura tur\u00edstica.<\/p>\n\n\n\n<p>Destac\u00f3 que su funci\u00f3n es dar cohesi\u00f3n a esta oferta vasta y diversa, posicionar a Puebla en los mercados nacionales e internacionales, y generar sentido de pertenencia y orgullo entre quienes habitan en la entidad.<\/p>\n\n\n\n<p>\u201cEsta marca es de ustedes. Refleja su historia, su identidad, su manera de recibir al mundo. Estoy convencida de que una buena marca tiene que inspirar, emocionar y activar\u201d.<\/p>\n\n\n\n<p>Inform\u00f3 que, durante la primera mitad de 2025, Puebla ha recibido a m\u00e1s de 3.1 millones de turistas, lo que representa un incremento del 7.1 por ciento con respecto al mismo periodo del a\u00f1o anterior; adem\u00e1s, su aeropuerto ha atendido a m\u00e1s de 235 mil pasajeros en solo cinco meses, lo que equivale a un aumento del 18.7 por ciento en comparaci\u00f3n con 2024.<\/p>\n\n\n\n<p>Reiter\u00f3 el compromiso de la Secretar\u00eda de Turismo para consolidar a Puebla como un referente tur\u00edstico, ya que \u201ccuando un estado se fortalece como destino, se abren m\u00e1s oportunidades de empleo, crecimiento econ\u00f3mico y bienestar compartido\u201d, concluy\u00f3.<\/p>\n\n\n\n<p>Por su parte, el gobernador de Puebla, Alejandro Armenta Mier, destac\u00f3 que esta nueva marca tur\u00edstica representa una pol\u00edtica de Estado que trasciende administraciones y se enfoca en proyectar la identidad de Puebla ante M\u00e9xico y el mundo.<\/p>\n\n\n\n<p>Subray\u00f3 que Puebla, el latido de M\u00e9xico, simboliza el coraz\u00f3n de un estado con una riqueza \u00fanica en gastronom\u00eda, arquitectura, cultura y tradiciones presentes en cada rinc\u00f3n. Afirm\u00f3 que, desde la administraci\u00f3n que encabeza, se seguir\u00e1 trabajando para que todas las entradas y salidas de la entidad cuenten con un distintivo que permita a los visitantes nacionales y extranjeros exclamar: \u201c\u00a1Qu\u00e9 chula es Puebla!\u201d.<\/p>\n\n\n\n<p>Durante la presentaci\u00f3n se cont\u00f3 con la presencia de la presidenta del Patronato del Sistema Estatal DIF de Puebla, Cecilia Arellano; integrantes del gabinete legal y ampliado del gobierno estatal; representantes de c\u00e1maras y asociaciones; as\u00ed como miembros de la gran familia tur\u00edstica de la entidad.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"103622\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.29-1024x683.jpeg\" alt=\"\" class=\"wp-image-103622\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.29-1024x683.jpeg 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.29-300x200.jpeg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.29-768x512.jpeg 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.29-1536x1024.jpeg 1536w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.29-2048x1365.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"783\" data-id=\"103623\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.281-1024x783.jpeg\" alt=\"\" class=\"wp-image-103623\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.281-1024x783.jpeg 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.281-300x229.jpeg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.281-768x587.jpeg 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.281-1536x1174.jpeg 1536w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.281-2048x1566.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"622\" data-id=\"103624\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.28-1024x622.jpeg\" alt=\"\" class=\"wp-image-103624\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.28-1024x622.jpeg 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.28-300x182.jpeg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.28-768x467.jpeg 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.28-1536x933.jpeg 1536w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.28-2048x1245.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"103625\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.272-1024x683.jpeg\" alt=\"\" class=\"wp-image-103625\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.272-1024x683.jpeg 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.272-300x200.jpeg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.272-768x512.jpeg 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.272-1536x1024.jpeg 1536w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.272-2048x1365.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" data-id=\"103626\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.271-1024x737.jpeg\" alt=\"\" class=\"wp-image-103626\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.271-1024x737.jpeg 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.271-300x216.jpeg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.271-768x553.jpeg 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.271-1536x1106.jpeg 1536w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.271-2048x1474.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"803\" data-id=\"103627\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.27-1024x803.jpeg\" alt=\"\" class=\"wp-image-103627\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.27-1024x803.jpeg 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.27-300x235.jpeg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.27-768x602.jpeg 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.27-1536x1204.jpeg 1536w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.27-2048x1606.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" data-id=\"103628\" src=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.26-1024x572.jpeg\" alt=\"\" class=\"wp-image-103628\" srcset=\"https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.26-1024x572.jpeg 1024w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.26-300x167.jpeg 300w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.26-768x429.jpeg 768w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.26-1536x857.jpeg 1536w, https:\/\/losperiodistas.com.mx\/portal\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-27-at-12.58.26-2048x1143.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redacci\u00f3n La secretaria de Turismo del Gobierno de M\u00e9xico, Josefina Rodr\u00edguez Zamora, particip\u00f3 en el lanzamiento de la marca destino&nbsp;Puebla, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":103621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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