{"id":103307,"date":"2025-07-24T07:47:34","date_gmt":"2025-07-24T13:47:34","guid":{"rendered":"https:\/\/losperiodistas.com.mx\/portal\/?p=103307"},"modified":"2025-07-24T07:48:39","modified_gmt":"2025-07-24T13:48:39","slug":"los-anuncios-impulsados-por-ia-impulsaran-el-crecimiento-de-la-industria-global-del-entretenimiento-y-los-medios-afirma-pwc-reuters","status":"publish","type":"post","link":"https:\/\/losperiodistas.com.mx\/portal\/los-anuncios-impulsados-por-ia-impulsaran-el-crecimiento-de-la-industria-global-del-entretenimiento-y-los-medios-afirma-pwc-reuters\/","title":{"rendered":"Los anuncios impulsados por IA impulsar\u00e1n el crecimiento de la industria global del entretenimiento y los medios, afirma PwC | Reuters"},"content":{"rendered":"\n
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En esta ilustraci\u00f3n tomada el 31 de marzo de 2023 se ven palabras de Inteligencia Artificial. REUTERS\/Dado Ruvic\/Ilustraci\u00f3n<\/figcaption><\/figure>\n\n\n\n

Por\u00a0Harshita Mary Varghese<\/a> \/ Reuters<\/strong><\/p>\n\n\n\n

24 de julio – Se espera que el creciente uso de inteligencia artificial en la publicidad impulse los ingresos de la industria global del entretenimiento y los medios a 3,5 billones de d\u00f3lares para 2029, seg\u00fan PwC.<\/p>\n\n\n\n

Se proyecta que la industria registre una tasa de crecimiento anual compuesta del 3,7 % hasta 2029, seg\u00fan inform\u00f3 la consultora en su Perspectiva Global de Entretenimiento y Medios 2025-29 el jueves. Este crecimiento tambi\u00e9n se ver\u00e1 impulsado por categor\u00edas no digitales, como los eventos en vivo.<\/p>\n\n\n\n

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\u00bfPOR QU\u00c9 ES IMPORTANTE?<\/h2>\n\n\n\n

La incertidumbre econ\u00f3mica derivada de la inflaci\u00f3n y las cambiantes pol\u00edticas comerciales est\u00e1n impulsando a los consumidores a recortar los gastos no esenciales, lo que presiona las suscripciones de entretenimiento, las salidas al cine y los medios digitales.<\/p>\n\n\n\n

En este momento, la publicidad est\u00e1 surgiendo como un importante impulsor del crecimiento de los ingresos para la industria en general, afirm\u00f3 PwC.<\/p>\n\n\n\n

EN N\u00daMEROS<\/h2>\n\n\n\n

Los formatos digitales, que representaron el 72% de los ingresos publicitarios totales en 2024, aumentar\u00e1n al 80% en 2029, y se espera que las nuevas tecnolog\u00edas, incluida la inteligencia artificial y la hiperpersonalizaci\u00f3n, impulsen una mayor adopci\u00f3n en el mercado final, seg\u00fan el informe.<\/p>\n\n\n\n

Se espera que los ingresos publicitarios de la televisi\u00f3n conectada aumenten a 51 mil millones de d\u00f3lares en 2029, impulsados por una mayor participaci\u00f3n digital, afirm\u00f3 PwC.<\/p>\n\n\n\n

Publicidad \u00b7 Despl\u00e1cese para continuarReportar este anuncioLa industria tambi\u00e9n se beneficiar\u00e1 de los fuertes ingresos provenientes de los videojuegos, que se prev\u00e9 que crecer\u00e1n hasta alrededor de 300 mil millones de d\u00f3lares en 2029.<\/p>\n\n\n\n

CITAS CLAVE<\/h2>\n\n\n\n

\u00abExisten ciertas presiones macroecon\u00f3micas generales sobre los individuos y las familias, y la publicidad empieza a subsidiar gran parte de ellas\u00bb, dijo Bart Spiegel, l\u00edder global de entretenimiento y medios de PwC US.<\/p>\n\n\n\n

La industria \u00absiempre ha estado a la vanguardia de la innovaci\u00f3n tecnol\u00f3gica, pero las empresas deber\u00e1n seguir siendo \u00e1giles y proactivas para abrazar el futuro y satisfacer a los consumidores en un ecosistema que recompensa la creatividad y el contenido personalizado\u00bb, dijo Spiegel.<\/a><\/p>\n\n\n\n

Informaci\u00f3n de Harshita Mary Varghese en Bengaluru; Edici\u00f3n de Shilpi Majumdar<\/p>\n\n\n\n

Fuente: https:\/\/www.reuters.com\/business\/media-telecom\/ai-powered-ads-drive-growth-global-entertainment-media-industry-pwc-says-2025-07-24\/<\/a><\/p>\n\n\n\n

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\nhttps:\/\/imasdk.googleapis.com\/js\/core\/bridge3.707.0_en.html#fid=goog_597470798\n<\/div><\/figure>\n\n\n\n

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\nhttps:\/\/imasdk.googleapis.com\/js\/core\/bridge3.707.0_en.html#fid=goog_597470799\n<\/div><\/figure>\n\n\n\n
\nhttps:\/\/imasdk.googleapis.com\/js\/core\/bridge3.707.0_en.html#fid=goog_597470805\n<\/div><\/figure>\n\n\n\n

https:\/\/imasdk.googleapis.com\/js\/core\/bridge3.707.0_en.html#fid=goog_597470817El reproductor de video est\u00e1 reproduciendo actualmente un anuncio.<\/p>\n\n\n\n

Informaci\u00f3n de Harshita Mary Varghese en Bengaluru; Edici\u00f3n de Shilpi Majumdar<\/p>\n\n\n\n

Fuente: https:\/\/www.reuters.com\/business\/media-telecom\/ai-powered-ads-drive-growth-global-entertainment-media-industry-pwc-says-2025-07-24\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Por\u00a0Harshita Mary Varghese \/ Reuters 24 de julio – Se espera que el creciente uso de inteligencia artificial en la […]<\/p>\n","protected":false},"author":1,"featured_media":103308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[40236,40235],"class_list":["post-103307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-ia-anuncios","tag-perspectiva-global-de-entretenimiento-y-medios-2025-29"],"_links":{"self":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/103307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/comments?post=103307"}],"version-history":[{"count":1,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/103307\/revisions"}],"predecessor-version":[{"id":103309,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/posts\/103307\/revisions\/103309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/media\/103308"}],"wp:attachment":[{"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/media?parent=103307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/categories?post=103307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/losperiodistas.com.mx\/portal\/wp-json\/wp\/v2\/tags?post=103307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}